top of page


Pilot Group Inc. is celebrating 21 years as a sales agency in the building envelope space! 


We have chosen to represent product manufacturers with a global presence that are forward-thinking, and industry leaders in the ICI market.  Pilot Group Inc. is proud to be a complete technical and commercial resource for building owners, architects, consultants, and contractors.

Curved facade and soffit.png

Larry Shoesmith, CTR

Owner, President

Entering the construction industry over 30 years ago as a roofing contractor in Ontario, Larry transitioned from a roofing and sheet metal foreman to a Low Slope Roofing Manager. After 4 years, he was promoted to a Technical Manager for a national roofing product manufacturer and later joined Elevate, formerly Firestone Building Products, in their Canadian Technical Department. In 2002, Larry formed Pilot Group Inc.


Landon Shoesmith, CTR

Sales Representative

Landon joined Pilot Group Inc. in September 2020. He spent several years travelling and working around Canada before accepting a position in the family business.  Landon has an aptitude for technical details and problem solving.  He works closely with Larry to learn the business from the ground up, including spending time on job sites to learn the practical side of installations.


Emma Shaw

Marketing & Communications

Emma started working with Pilot Group Inc. in 2019 during a period of revitalizing our social media presence. Emma has a passion for communications and social marketing. With no education in a marketing background, Emma has gained her skills self-teaching while growing her own business that utilizes social marketing to retain clients. 


Shelley Shoesmith

Owner, Chief Administrative Officer

Shelley has been involved in Pilot Group since its inception in 2002, working mainly after business hours. In 2013, Shelley decided to leave her law career and devote her time to Pilot Group by diving in and learning about the ICI market. She believes wholeheartedly that human resources are the foundation of any great company and enjoys the fact that Pilot Group is built on a very solid foundation.


Ria Charbonneau

Project Coordinator

Ria joined Pilot Group in 2014 as our project coordinator responsible for providing our contractor base with project information and liaising between our manufacturers and contractors for any upcoming or ongoing projects.  

bottom of page