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About Us

Pilot Group Inc. is celebrating 20 years as a sales agency in the building envelope space covering Alberta, Saskatchewan, Manitoba and the Northwest Territories.  We have chosen to represent product manufacturers with a global presence that are forward-thinking, and industry leaders in the ICI market.  Pilot Group Inc. is proud to be a complete technical and commercial resource for building owners, architects, consultants and contractors.


Building Relationships and Envelope Solutions.


Larry Shoesmith, CTR

Owner, President

Larry Shoesmith cut his teeth in the construction industry over 30 years ago working for a roofing contractor in Ontario after a successful and fulfilling venture in the Royal Canadian Navy in the communication department. His grasp of the concept of good roofing practices and attention to detail took him from a roofing and sheet metal journeyman to Low Slope Roofing Manager within this firm. He then moved to Technical Manager for a national roofing product manufacturer and later joined Firestone Building Products in their Canadian Technical Department. With a technical background and a flare for communicating and problem solving, Larry branched out and formed Pilot Group Inc. in 2002.


Larry has a great love of the outdoors, especially the winter seasons and although he loves to travel, he is most at home in the mountains.


Landon Shoesmith

Sales Representative

Landon Shoesmith joined Pilot Group Inc. in September 2020.  Landon spent several years travelling and working around Canada before accepting a position in the family business.  Landon has an aptitude for technical details and problem solving.  He works closely with Larry to learn the business from the ground up, including spending time on job sites to learn the practical side of installations.  


Landon enjoys most winter activities, especially those that take him into the mountains.  He enjoys playing and watching hockey and will always be a die-hard Leafs fan.


Shelley Shoesmith

Owner, Chief Administrative Officer

Shelley Shoesmith worked in the legal industry for 27 years, beginning in Ontario as a Legal Assistant and Law Clerk, moving to private industry as Law Clerk for an international plastics company and finally into Office Administration and Human Resources for a local Calgary law firm. She has implemented practice procedures for a national law firm, written practice, and policy for firms and finally managed a law firm with 20 lawyers and staff.

Shelley has been involved in Pilot Group since its inception in 2002, working mainly after business hours. In 2013, Shelley decided to leave her law career and devote her time to Pilot Group by diving in and learning about the ICI market. She believes wholeheartedly that human resources are the foundation of any great company and enjoys the fact that Pilot Group is built on a very solid foundation.


Ria Charbonneau

Project Coordinator

Ria joined Pilot Group in 2014 as our project coordinator responsible for providing our contractor base with project information and liaising between our manufacturers and contractors for any upcoming or ongoing projects.  


Ria began her working career in the Alberta Justice System in Edmonton, AB where she met and later married her husband.  After four years and the birth of her first child, Ria began her new career as a stay-at-home mother adding two more children to the mix.  As the boys grew, she added chauffeur and eight years of home school teacher to her career experience.  We were fortunate to meet Ria at a time when she was ready to work outside the home again and we put her skills to work!


Ria loves her early morning walks with her two dogs and spending time with her family in the mountains as often as possible.


Emma Shaw

Marketing & Communications

Emma started working with Pilot Group Inc. in 2019 during a period of revitalizing our social media presence. Emma has a passion for communications and social marketing. With no education in a marketing background, Emma has gained her skills self-teaching while growing her own business that utilizes social marketing to retain clients. 

In her free time, Emma runs a successful lifestyle & wedding photography company based out of Edmonton, Alberta. She enjoys spending time with her family, and exploring Edmonton neighbourhoods.

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